Rocking ER Farm Store was established in 2020. Elizabeth and Robby's son, Riley, rodeoed and he wanted to help pay some of his entry fees and started to sell produce in 2017. Each year they continued to grow and finally outgrew their pop-up tent. The ideas began to roll in and Rocking ER Farm Store was created that would offer a wide variety of products all-year round. They used their experience of being on the road for rodeo shows to offer unique items such as meat sticks that include alligator, pheasant, wild boar, elk, buffalo and more. They also have clothing, candles and many other items.